Creating a smooth e-commerce experience

Key learnings

Once you’ve taken your first steps into e-commerce, your next job is to improve the shopping experience. From getting more people to use your online shopping basket to streamlining the checkout process, there are lots of ways to improve your site for shoppers. In this video, you’ll learn how to use analytics to optimise:

  • for different devices
  • navigation and search
  • product pages
  • checkout by using customer accounts.