Get to know your online customers

Key learnings

Making sure you are saying the right thing, to the right people, and are connecting with them at the right time is critical when it comes to content marketing. In this lesson, we'll explore:

  • what audience segmentation is and how it can benefit a business
  • how to use audience segmentation to boost your content marketing efforts
  • some of the tools and systems available to help you segment your audience correctly.