Measuring your success in content marketing

Key learnings

Knowing how well your content performs once it's published online will help you understand your audience, as well as provide you with insights as to how to improve campaigns in the future. In this lesson, we'll explore:

  • the tools available to help track the success of your published content
  • key metrics used to measure the success of content marketing campaigns
  • how to use data gathered to better meet goals in future campaigns