Paid search explained

Key learnings

When a person types in a word or phrase on a search engine, a list of results appears with links to web pages and other content related to the search. This results page is organised into different sections; this video covers the adverts. You'll learn:

  • a bit about advertising on search engines
  • why advertising on search engines is so effective
  • how advertisers compete for an opportunity to show ads on the search results page.