Taking a business online

Key learnings

When taking a business online, understanding how customers browse on the web is an important factor in ensuring your online efforts are rewarded. In this lesson, we will explore:

  • customer behaviours online, and how these overlap with offline behaviours
  • the "See, Think, Do, Care" framework, and how to use this to help understand the online customer journey
  • how to group your audiences using audience segmentation.