Chief Executive Officer
Lead Human Resources
Dr. Beatrice leads operations at iMotivat, overseeing program governance, delivery assurance, and consortium coordination. She brings more than 30 years of experience in operations, organisational transformation, and information management, and keeps complex, multi-stakeholder programs aligned, accountable, and on track.
Before iMotivat, Dr. Beatrice spent more than 15 years within United Nations international justice institutions in The Hague. She held senior operations and information management roles, led the transition from paper records to structured digital systems, and coordinated international operations and stakeholder engagement across justice and humanitarian programs. The work built deep familiarity with how highly regulated international institutions run day to day.
Earlier in her career, she founded and ran an information management firm, leading operations across records management, ICT, human resources, procurement, and audit. The through-line across three decades is steady: bring order, structure, and delivery discipline to organisations working in demanding, high-stakes settings.
What sets her apart is how she pairs that discipline with emotional intelligence. Strong governance gets a program part of the way. The rest depends on reading people well, keeping stakeholders aligned, and holding the work to account. Her doctorate sits in exactly this area: how emotionally intelligent leadership drives performance in complex organisations. In practice that means programs that stay on track because the people running them stay with them.
Dr. Beatrice holds a Doctorate in Business Administration (DBA) from SMC University in Zug, an MBA from The Hague University of Applied Sciences, and a BA in Economics and Mathematics from the University of Nairobi. She speaks English, Dutch, Kiswahili, and Kikuyu.
Lucy leads human resources at iMotivat. She brings over 20 years in HR across manufacturing, financial services, IT, and management consulting.
She has led HR for a workforce of over 400 across the EMEA region, managing a team of 10 to 20. Her remit covers the full employee lifecycle: workforce planning and recruitment, performance management, employee relations and grievances, payroll reporting, and wellness, all held to the labour and data rules of each market, including GDPR. She also champions workplace health and safety, running awareness campaigns and overseeing safety audits.
Her strongest track record is in training and development. As Head of Training and Consultancy at Lan-x Africa, she trained more than 500 people across sectors throughout the African region, using non-technical business simulations for clients such as airline sales teams. As Training Manager at the Automobile Association, she led the registration of the AA Institute to deliver vocational courses and broadened its programmes to reach a wider range of motorists.
That experience shapes how she leads. Lucy’s view is that people outperform themselves when placed in the right environment, and her job is to build it. She leads by example and mentors teams toward a shared goal, treating development not as a cost but as the thing that lifts both performance and the people doing the work.
Lucy holds a Master of Science in Human Resource Management and is a certified Lead Auditor in Quality Management Systems. She works in English
Leadership rooted in real-world impact, not theory.
From early projects modernizing essential services (like water management, customer care, and billing systems), we learned that “good delivery” shows up in everyday life: clearer service, stronger accountability, and better outcomes for communities.
Justice and dignity through better information handling.
Years in international justice and judicial workflows taught us that secure, reliable information handling isn’t abstract; it supports the integrity of proceedings, access to records, and the people affected by them (victims, witnesses, professionals, and the public).
Motivation is human, not technical.
Leading multicultural teams and complex stakeholder ecosystems reinforced that the decisive factor is people trust, communication, clarity, and shared purpose far more than “cool tools.”
Security as respect
Our focus on governance, quality, and compliance grew from the belief that protecting sensitive information is fundamentally a way of protecting humans and the institutions they rely on.
Leadership rooted in real-world impact, not theory.
From early projects modernizing essential services (like water management, customer care, and billing systems), we learned that “good delivery” shows up in everyday life: clearer service, stronger accountability, and better outcomes for communities.
Justice and dignity through better information handling.
Years in international justice and judicial workflows taught us that secure, reliable information handling isn’t abstract; it supports the integrity of proceedings, access to records, and the people affected by them (victims, witnesses, professionals, and the public).
Motivation is human, not technical.
Leading multicultural teams and complex stakeholder ecosystems reinforced that the decisive factor is people trust, communication, clarity, and shared purpose far more than “cool tools.”
Security as respect
Our focus on governance, quality, and compliance grew from the belief that protecting sensitive information is fundamentally a way of protecting humans and the institutions they rely on.
Dr. Beatrice
Chief Executive Officer
Marcel
Lead Business Development
Thierry
Lead Accounting
Robin
Lead Finance
Dr. Beatrice
Chief Executive Officer
Marcel
Lead Business Development
Thierry
Lead Accounting
Robin
Lead Finance
© 2026 iMotivat B.V – All Rights Reserved
© 2026 iMotivat B.V – All Rights Reserved
